07 Feb The Future of Career in Digital Marketing in India
In recent years, Digital Marketing has gained momentum in terms of its popularity, especially among youth. It has become one of the most attractive fields of study. There are many people who are aspiring to make a career in Digital Marketing.
Are you also one of them? Do you want to make your career in Digital Marketing too? We understand that before taking any step further, there must be few questions lurking in your mind. For example, is your decision to enter in this field is right? What is the scope of Digital Marketing in the future especially in India? Can you make a full-time career in it? What career opportunities it has to offer?
These are very common questions that dwell in the minds of people who are looking to embark their career in this field of marketing. So, here we are to help you to clear your doubts and take a wise decision.
Digital Marketing undoubtedly is the fastest growing industry, especially in India. In fact, many experts believe that Digital Marketing will completely take over the traditional way of marketing in the future.
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It does offer promising career scope in future in India. This statement can be supported by the following reasons which ensure that Digital Marketing holds the whooping scope in India:
The Government of India took significant responsibility on their shoulders to make Digital India. On 1 July 2015, our honorary Prime Minister Narendra Modi launched the Digital India program. It was launched to transform India into a digitally empowered country. The main motivating forces behind this initiative include:
- the development of digital infrastructure
- increasing internet connectivity
- reaching or connecting to rural areas and providing Internet networks
- making government services digital
Our Government has already started many digital campaigns to strengthen their goal. If it goes like this with such force then nobody can stop the complete digitalization of India in the coming years. Hence, we can say that the future of Digital Marketing in India is secure.
Decades ago, probably we never had anticipated that communication process will become so easy with the coming of Mobile devices. But today we are living in an era of mobile phones and almost more than half of the population of our country is using it. We have so much dependent on our mobile phones that we can’t go a day without it. This has led to the growth of new technologies in mobile devices. Now advanced models and features of mobile phones are coming into the market. The development of this device has created a lot of opportunities for marketers.
Mobiles devices have become a popular medium for targeting the audience and promoting the brand for Marketers. This is known as Mobile Marketing which comes under the wings of Digital Marketing. Hence the massive population of mobile users creates a large space for the Digital Marketing domain to operate.
We simply cannot deny the fact that Social Media is extremely popular among all the age group of people. Social media facilitates one to share information and ideas and to connect with the world. With its inception, the way of marketing has changed. There are many social media networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn etc. and it keeps on increasing. Now the marketers use all these platforms for the purpose of:
- For wider reach
- Targeting audience
- Increasing traffic
- Interacting with their audience to build a relationship
- Increasing Brand’s loyalty
- Monitoring marketplace and analyzing competition
Thus, it won’t be wrong to say that Social Media is an eminent part of Digital Marketing. And with its growing popularity each day, it safeguards the future of Digital Marketing.
One of the major reasons why Online Marketing is expected to overshadow the offline mode of marketing is cost-effectiveness. Digital Marketing is considered to be cheaper than the traditional method of marketing. Thus, you get a higher return on investment. It provides an ample amount of exposure to your business relatively less expensive. That is why small businesses prefer this way of marketing and many brands are shifting their budgets for Digital Marketing. Furthermore, it is not only cost effective but also convenient and easy to do. Moreover, Internet Marketing also offers you many tools to analyze your performance in order to make it better. Hence, these qualities strengthen the position of Digital Marketing, especially in India.
Besides all the reasons being stated which solidify its future in India, it creates a lot of career opportunities for you. It has already generated millions of employment and continues to do so. One of the major advantages that you get in this field is that you don’t need a higher qualification to make your career into this industry. All it requires is the extensive knowledge of the digital world and quality training of around 3 to 6 months.
Digital Marketing creates many job prospects for you which include:
#1 Career in Digital Marketing
Digital Marketing Manager:
The responsibility of a Digital Marketing Manager includes managing and leading the Digital Marketing Team. The requirement for this profile is the experience of at least 5 years and if you have certificates that validate your expertise in this field then it will add value to your resume and you will be preferred more. The salary range can start from 8 lakh per annum in small or startup companies, which is generally the minimum amount. It can go up to 20 to 40 lakhs per annum depending upon your experience.
#2 Career in Digital Marketing
Search Engine Optimizer (SEO Executive):
SEO is a good alternative to bring traffic and rank a website without spending money on campaign ads. SEO executive is held for improving the performance of a website by doing off-page and on page SEO of it. He should have knowledge regarding the tools and practices of SEO. Currently, this profile is in great demand. The salary depends on your experience. If you are fresher then it can be up to 1 lakh and if you are an experienced SEO specialist, then your average salary can go up to 6 to 10 lakhs per annum.
#3 Career in Digital Marketing
Content Marketing Manager:
Content Marketing Manager is responsible for implementing overall content strategies and auditing and managing all the content forms. Like articles, blogs, Image content, video content, eBooks, publications, etc. The duty of Content Marketing Manager is to deliver the quality and valuable content to attract and retain a targeted audience. The average salary of an experienced Content Marketing Manager can range from 10 to 15 lakhs per annum.
#4 Career in Digital Marketing
The job of a Content Writer is to create or generate contents for various platforms like website, social media postings, blogs, email, articles, etc. Content should be relevant and unique. A content writer should be fluent in English. Many companies don’t hire full-time content writers rather they hire freelancers. So the salary of content writers depends on your profile that is if you are working as a full-time employee or as a freelancer. For an experienced content writer, the salary can go up to 8 to 12 lakhs per annum.
#5 Career in Digital Marketing
Social Media Marketer:
As we all know, Social media plays a very vital role in the field of Digital Marketing. There is a great demand for this profile in the market. The tasks of a Social Media Marketer are to leverage social media strategy and manage social media profiles and pages. There are different posts in Social media and salary depends on your post. Though, the average salary of a Social Media Manager can range up to 3 to 7 lakhs per annum. It can also go up as per your experience and expertise in the field.
#6 Career in Digital Marketing
Google AdWords Associate:
Google Adwords is a paid ad that you make to increase your traffic and conversion rate. The job of a Google Ad Words is to create effective campaigns, target keywords, run ads. If you possess certification from Adwords then it will be more valuable for you. The average salary of a Google Adwords expert can vary from 6 to 12 lakhs per annum.
#7 Career in Digital Marketing
Inbound Marketing Manager:
Inbound Marketing Manager is responsible for managing multi-channel marketing campaigns, attracting customers, drip marketing, nurturing and converting leads. Content Marketing is also a part of Inbound Marketing but both are different in their role and duties. The salary for this profile ranges from 4 to 6 lakhs per annum.
#8 Career in Digital Marketing
Conversion Rate Optimizer:
As the name suggests, the role of a Conversion Rate Optimizer is to adopt strategies to increase conversion ratio. Their tasks include analyzing and managing conversion points in the marketing funnel. They are responsible for getting insights and reporting of site performance. A conversion rate optimizer should be well equipped with the knowledge of tools to utilize them in order to improve the conversion rate. The average salary ranges from 4 to 6 lakhs per annum.
#9 Career in Digital Marketing
Digital marketing also gives you chance to earn extra or part-time money through freelancing. There are many websites that offer freelancing opportunities like freelancers.com, up work, Toptal, Fiverr, etc. So you can easily make your profile on these websites and get projects for freelancing work. Submit your project on time and get paid.
Hope now your ambiguity regarding the future of Digital marketing in India must have steered clear to some extent. This marketing domain has an array of career opportunities in its store. As India is becoming Digital, we can say that there will be a propitious scope of Digital Marketing.