Advance Search Engine Marketing Course

About this course


Search Engine Marketing is also known as “Google Marketing” due to the dominance of Google search engine in the field of Online Promotion or Digital Media marketing. Also, there are several search engines are active in the internet world like Bing, etc., but Google has been established the giant search engines with various promotional components. Hence, this course is designed to enable the professionals to perform their job with great skills and knowledge for better results.


The introduction of this advanced SEO course is focused on defining search engine marketing and the most important terminology related to SEM.


You will learn what Search Engine Optimization and PPC Adwords are. As well as the difference between SEO and PPC, and differences between white hat and black hat SEO.


Learn about inorganic search results and algorithm of AdWords which covers the understanding of keyword research, rigorous targeting, creating ad campaigns, setting up of conversion tracking code. Moreover, you will acquire the knowledge of different metrics to optimize your campaign performance.


In order to fully understand search engine marketing, you have to learn how search engines work and how they index and position website, which you can all find out in this course. This course will enable you to understand the various SEO factors which include On page SEO, Off-page SEO, and Local SEO.


Furthermore, search engines keep on changing its algorithm, with the virtue of this course, you will learn the latest updates and tools. So, enroll in our well-tailored course to master Search Engine Marketing and get trained by the marketing professionals.


Get certifications from search engines like Google certifications and bing ads certification after the completion of course. Search Engine Marketing is one of the most demanded skills currently. So, develop this skill with the Digital Acharya, the best SEO and PPC training institute in Delhi.

Search Engine Marketing or SEM course at Digital Acharya is uniquely designed to give the learner a deep insight into the working of organic as well as paid internet promotions. Here they will get practical knowledge about the Search Engine Optimisation (SEO) & pay-per-click trading. From this course, you can learn some of the most influential advertising and web-analytics tools such as Google Adwords, Bing Ads, and Google Webmaster.

1. Introduction To Search Engine Marketing

The introduction of this is focused on defining search engine marketing and the most important terminology related to SEM, as well as the difference between SEO and PPC, and differences between white hat and black hat SEO.

2. Search Engines And Marketing

In order to fully understand search engine marketing, you have to learn how search engines work and how they index and position website, which you can all find out from the second chapter.

3. Search Engine Optimization

Starting with the definition of what SEO is, this module continues with explanations on why SEO is an important part of marketing strategy, as well as mentioning some of the common SEO techniques. This is a perfect starting point for anyone who is new to SEO.

4. PPC Campaigns

Google AdWords is the most commonly used PPC program for online advertising. In this module, you will learn about the types of search engine advertising and types of campaigns that can be organized with this program.

5. Google Webmaster

The following module is focused on recommending services and tools webmasters should use in the process of search engine optimization. These include search engine protocols, common search engine myths and misconceptions, tips on how to measure and track success, and SEO tools to use.

6. Google Analytics

Google Analytics is one of the most commonly used web analytics tools and here you will learn the basics of Google Analytics, which includes the instructions on how to install and set up your account, the basic features including account, property, view, profiles, filters, traffic channels, etc. On-site search and on-page interaction tracking are also included, as well as tips on analyzing the data through Google Analytics.

7. Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. This module will let you know how to take help of Google Tag Manager to make tagging easy.

8. Google Algorithm Updates

Positioning is an essential part of SEO, so the goal of this module is to understand the process of website positioning and ranking inside search engines. Search engines use algorithms to index websites and in this chapter, you will learn about the evolution of the algorithms, and what kind of practices module in order for a website to be indexed. The an features the chronology of updates so you can learn how algorithms evolved over time.

9. Marketing Strategy Creation

Once you are familiar with all the types of Search Engine Marketing and how you can benefit from each of them, it is time to develop your internet marketing strategy, and this module contains steps that will guide you through this process, including building your marketing framework, taking advantage of SEM, increasing traffic, increasing the number of conversions, analyzing feedback, etc.

10. How To Get Freelancing Projects

Learn the ways to get freelance projects. There are several websites that offers several freelancing projects. This module will let you know the tips & tricks for winning projects.

Frequently Asked Questions (FAQs)

Who can join the digital marketing training program?

Anyone with the basic computer knowledge and a thirst to rock the internet marketing world can enroll in this course. The training is specifically recommended for students, business professionals, website owners and marketing people who want to embark on a bright career.

Why Should I Learn From Digital Acharya?

Digital Acharya is the digital education arm of Intelliplus Educations, which is the leading education company in Delhi offering educational services for about half a decade. Unlike other training institutes, we are unique in our ethics and provide real-time projects for a live exposure to the current industry trends that provides better insight.

I can't decide a course that suits me? What do I do now?

Simple! Just give us a call over the phone at +91-7834807770/71/72/73/74/75/76  or send us an inquiry. Our representatives will get in touch with you and provide the exact consultation by offering advice and guidance on choosing the right course for your needs.

Can I just enroll in a single course? I'm not interested in the entire Specialization.

We at Digital Acharya offers you three course one is Advance Digital Marketing Course, where you will learn complete aspects of digital marketing if you want to do specialization we offer you this facility as well. Our two other courses are Advance Search Engine Marketing Course and Advance Social Media Marketing Course. You can choose any one of the courses as per your choice.

How qualified is the faculty/trainers of your institute?

Digital Acharya always has finest and dedicated faculties who are well equipped with complete internet marketing stuff. Our team has professional faculties are well qualified with B.E/MCA who are able to impart the best education for every individual candidate.

Where do you see yourself going professionally?

At Digital Acharya, we insist on developing leaders of tomorrow by transforming fresh minds to masterminds. Our training programme will help the candidates to develop skills that are required to build expertise in implementing, developing and evaluating marketing strategies for the globally connected economy.

What is the Future of the Online Marketing Training?

As this digital era is filled with lots of enthusiasm and competition, there is an increasing demand for professionals who are well-versed on the internet marketing campaigns. Candidates have many scopes to even set up their own consultancy, becoming freelancers, or working on increasing online visibility for numerous enterprises and their clients.

Do I get the job assistance from your institute after the training program?

Of Course! We provide 100% guaranteed job assistance and placements on successful completion of the training.

Do you provide any certificate?

Yes, we provide a course completion certificate on successful completion of the training session.