About this course
Search Engine Marketing is also known as “Google Marketing” due to the dominance of Google search engine in the field of Online Promotion or Digital Media marketing. Also, there are several search engines are active in the internet world like Bing, etc., but Google has been established the giant search engines with various promotional components. Hence, this course is designed to enable the professionals to perform their job with great skills and knowledge for better results.
The introduction of this advanced SEO course is focused on defining search engine marketing and the most important terminology related to SEM.
You will learn what Search Engine Optimization and PPC Adwords are. As well as the difference between SEO and PPC, and differences between white hat and black hat SEO.
Learn about inorganic search results and algorithm of AdWords which covers the understanding of keyword research, rigorous targeting, creating ad campaigns, setting up of conversion tracking code. Moreover, you will acquire the knowledge of different metrics to optimize your campaign performance.
In order to fully understand search engine marketing, you have to learn how search engines work and how they index and position website, which you can all find out in this course. This course will enable you to understand the various SEO factors which include On page SEO, Off-page SEO, and Local SEO.
Furthermore, search engines keep on changing its algorithm, with the virtue of this course, you will learn the latest updates and tools. So, enroll in our well-tailored course to master Search Engine Marketing and get trained by the marketing professionals.
Get certifications from search engines like Google certifications and bing ads certification after the completion of course. Search Engine Marketing is one of the most demanded skills currently. So, develop this skill with the Digital Acharya, the best SEO and PPC training institute in Delhi.